COMPANY

The family-run, owner-managed company Deuerer began life as a medium-sized butcher and started specialising in the development, production and marketing of dog and cat food 26 years ago. Our innovative products, cutting-edge production and logistics facilities and the resulting first-rate performance have made us one of Europe’s market leaders.

National and international trading companies, leading brand manufacturers and the specialist wholesale market all value and rely on the certified quality products made by our company.

FIGURES WE ARE PROUD OF:

  • 1,800 staff
  • 1 billion pouches p.a.
  • 3 billion sticks p.a.
  • 300 million liquid snacks p.a.
  • 300 million trays p.a.
  • 110,000 tons of tins p.a.
  • 75 percent export share
  • 20 countries
  • Percentage of retail brands: 95 percent
  • Percentage of premium products: 30 percent

PHILOSOPHY

This is why we undertake to provide the highest quality and constant innovation – as the basis for your security and success. Our activities focus on humans and animals equally.

Our business is driven by this sense of responsibility and the goal of satisfying our customers and maintaining cooperative relationships with them in the long term.

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TEAM

Hans-Jürgen Deuerer

Owner & CEO

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+49 (0) 7252/9369-0

Tina Deuerer

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+49 (0) 7252/9369-0

Philipp Reiswich

Head of Sales

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+49 (0) 7252/9369-58

Michael Mehl

Head of Strategic Marketing

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+49 (0) 7252/9369-937

Daniel Wormer

Head of Quality Management

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+49 (0) 7252/9369-21

Götz Kübler

Head of Research & Development

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+49 (0) 7252/9369-0

Sébastien Plasteig

CEO Deuerer Petcare France

Tony Raeburn

CEO Pets Choice Ltd. GB

Ivan Tomaskovic

Sales Eastern Europe

Aldo Bertolotti

Sales Italy

LOCATIONS

GERMANY

Tiernahrung Deuerer GmbH
Helmut-Deuerer-Str. 1

D-75015 Bretten-Gölshausen

FRANCE

Deuerer Petcare France
ZAC de La Boulbène
Rue Alfred Nobel

F-47300 Villeneuve sur Lot

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HISTORY

1959

Helmut Deuerer takes over management of the restaurant “Zum deutschen Kaiser”

1961

Bucher’s shop of the same name opened by Elfriede and Helmut Deuerer.

1979

First meat-processing and sausage factory Nationwide distribution commences throughout Germany.

1980

Son Hans-Jürgen Deuerer joins the company.

1988

Production expanded to include cat and dog food.

1998

Product innovations: cat food in stand-up pouches and sticks for cats and dogs.

2000

Multi-packaging of pouches and trays.

2001

Company renamed “Tiernahrung Deuerer GmbH”, ongoing expansion and modernisation.

2003

Product innovation: dual-textured food in trays.

2005

Site expansion: packaging and logistics centre in Gondelsheim.

2006

ISO 9001, IFS and BRC certification.

2007

Product innovations: Grill and Exquisite in trays.

2008

Investments in the Bretten site: 220,000 m2 expansion area. Product innovations: Grill sticks and mini-sticks for cats and dogs.

2009

Product innovations: Grill and Exquisite in pouches, ISO 22000 certification.

2010

Product innovations: liquid snacks for cats and dogs and “vegetable jelly” in pouches; introduction of SAP enterprise resource planning system.

2011

Product innovation: “Fine Pâté” in pouches.

2012

Product innovation: mixed mini-sticks in multi-packs.

2013

Product innovations: liver sausage cream, creamy milk snacks, 50g pouches, lactose-free milk for cats.

2014

New pouch and tray shapes. Expansion France Villeneuve Pet Care.

2015

Site expansion: logistics centre with high-bay storage and packaging hall in Rüdtwald. ISO 50001:2011 certification.

2016

MSC certification, foundation of the Deuerer Akademie, new corporate design.

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MOVING FORWARD TOGETHER

The foundation and relocation of our educational and training measures to the “Deuerer Academy” has created the basis for future-oriented, systematic and professional human resources development.