COMPANY
The family-run, owner-managed company Deuerer began life as a medium-sized butcher and started specialising in the development, production and marketing of dog and cat food 26 years ago. Our innovative products, cutting-edge production and logistics facilities and the resulting first-rate performance have made us one of Europe’s market leaders.
National and international trading companies, leading brand manufacturers and the specialist wholesale market all value and rely on the certified quality products made by our company.
FIGURES WE ARE PROUD OF:
- 1,800 staff
- 1 billion pouches p.a.
- 3 billion sticks p.a.
- 300 million liquid snacks p.a.
- 300 million trays p.a.
- 110,000 tons of tins p.a.
- 75 percent export share
- 20 countries
- Percentage of retail brands: 95 percent
- Percentage of premium products: 30 percent
PHILOSOPHY
This is why we undertake to provide the highest quality and constant innovation – as the basis for your security and success. Our activities focus on humans and animals equally.
Our business is driven by this sense of responsibility and the goal of satisfying our customers and maintaining cooperative relationships with them in the long term.
TEAM
Tina Deuerer
Send e-mail
+49 (0) 7252/9369-0
Alexander Haller
CEO Deuerer Petcare France
Tony Raeburn
CEO Pets Choice Ltd. GB
Ivan Tomaskovic
Sales Eastern Europe
Aldo Bertolotti
Sales Italy
LOCATIONS
GERMANY
Tiernahrung Deuerer GmbH
Helmut-Deuerer-Str. 1
D-75015 Bretten-Gölshausen
FRANCE
Deuerer Petcare France
ZAC de La Boulbène
Rue Alfred Nobel
F-47300 Villeneuve sur Lot
HISTORY
1959
Helmut Deuerer takes over management of the restaurant “Zum deutschen Kaiser”
1961
Bucher’s shop of the same name opened by Elfriede and Helmut Deuerer.
1979
First meat-processing and sausage factory Nationwide distribution commences throughout Germany.
1980
Son Hans-Jürgen Deuerer joins the company.
1988
Production expanded to include cat and dog food.
1998
Product innovations: cat food in stand-up pouches and sticks for cats and dogs.
2000
Multi-packaging of pouches and trays.
2001
Company renamed “Tiernahrung Deuerer GmbH”, ongoing expansion and modernisation.
2003
Product innovation: dual-textured food in trays.
2005
Site expansion: packaging and logistics centre in Gondelsheim.
2006
ISO 9001, IFS and BRC certification.
2007
Product innovations: Grill and Exquisite in trays.
2008
Investments in the Bretten site: 220,000 m2 expansion area. Product innovations: Grill sticks and mini-sticks for cats and dogs.
2009
Product innovations: Grill and Exquisite in pouches, ISO 22000 certification.
2010
Product innovations: liquid snacks for cats and dogs and “vegetable jelly” in pouches; introduction of SAP enterprise resource planning system.
2011
Product innovation: “Fine Pâté” in pouches.
2012
Product innovation: mixed mini-sticks in multi-packs.
2013
Product innovations: liver sausage cream, creamy milk snacks, 50g pouches, lactose-free milk for cats.
2014
New pouch and tray shapes. Expansion France Villeneuve Pet Care.
2015
Site expansion: logistics centre with high-bay storage and packaging hall in Rüdtwald. ISO 50001:2011 certification.
2016
MSC certification, foundation of the Deuerer Akademie, new corporate design.
